Focus on Retention

Mobile World Live quotes some Gartner research into app use that says that ‘Developers need to focus on user retention as app market matures‘. “App providers will need to focus their development, marketing and branding more intensely toward retention strategies” … Continue reading

User Retention

A hot topic at the moment is retaining users. The Application Developers Alliance has a very useful pdf on how to motivate and engage users to boost customer retention. It includes tips on using customer feedback, customer research, onboarding, personalised … Continue reading