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Compete End User Research

compete_1.gifThere has been a lot of backward and forward looking research recently on app stores, platforms and manufacturers.  Hence, it’s refreshing for to see Compete doing some end-user focussed research. Their latest study shows that smartphone users are a ready and willing audience.

  • Consumers’ primary usage of their smartphones is for reasons of personal productivity and entertainment
  • 74% of smartphone owners indicated they are using their device primarily for personal reasons
  • Consumers were most interested in receiving grocery coupons (36%), scannable barcodes (29%), offers to save and pursue at leisure (26%), movie theatre offers (26%), and ads via SMS when going by a retailer with a promotion / coupon (21%).
competesurvey.gif
 
It’s interesting to see that the most time is spent using the mobile device when people are not mobile but at home. As mobile devices get even more capable, this is likely to have a detrimental affect on PC usage. It’s also interesting that so much time is spent using the phone when watching TV. Maybe there are some opportunities here to better tie smartphone content and services into TV programming.

This entry was posted on Tuesday, March 23rd, 2010 at 10:04 am and is filed under Mobile. Both comments and pings are currently closed.

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