Senior Market Mobile 2010
Last week there was a conference on Senior Market Mobile. While the senior market might not seem a great prospect nor that exciting, it actually offers some different opportunities.
People are living longer and in many developed countries the coming years will see a substantial increase in the proportion of the population who are elderly. The presentation and some materials from the conference are now online.
As Simon Rockman stated in his introduction, average revenue per user is decreasing and is particularly low for this age group. Instead, you have to think of the Senior market as high margin.
