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Billions of Android Phones

google.gifThere’s a very interesting interview with Google CEO Eric Schmidt at WSJ. In particular, Google has longer term ambitions of having "a billion people using Android".

Meanwhile, eMarketer observes how Android users seem to be less willing to pay for apps and suggests that an increasing number of apps will need to be ad-funded.

While a billion Android devices is pure fantasy at this point (and remember not all Google’s experiments work - direct selling of Nexus One), it does show how much effort Google will continue to put into Android.

Provided Google doesn’t upset handset OEMs (or end users), it can use these multiple points of manufacture to scale to numbers that of Nokia or Apple cannot achieve on their own. Also, I suspect companies such as Nokia and Apple will never have the backend infrastructures to handle such large numbers of devices. These are interesting, exciting and, to some incumbents, scary times.

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This entry was posted on Thursday, July 29th, 2010 at 11:00 am and is filed under Mobile, Android. Both comments and pings are currently closed.

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