App Discovery and Promotion

openfirst.gifOpen-First have a report on the Apple, Google and Nokia Mobile Application
. They interviewed over 300 developers on their experiences of publishing mobile apps on these stores.



One of the report’s conclusions is that developers want better ranking systems, reviews and opportunities for promotion and app visibility. There are many ways the app stores can be improved to aid discovery. Some that immediately come to mind include…

  • Improved descriptions
  • Affiliate schemes and white label stores
  • Alerts on new apps based on type preferences
  • Special offers and promotions
  • Full Reviews
  • Ratings of reviews
  • ‘People who downloaded this also downloaded’
  • Recommendations based on type
  • Full desktop access to app stores