Native vs Web (again)

globalintelligencealliance.gifOne of my readers, Nikolay from the Ukraine emailed me today about research by Global Intelligence Alliance: "Native or Web Application? How Best to Deliver Content and Services to Your Audiences over the Mobile Phone".

It’s an interesting read. However, I think the report is optimistic about the timescales to get phone functionality into browsers and then these browsers into a significant number of phones. People were talking about this five years ago (before Apple/Android Apps) and various organisations were working on it then. Also, I am sceptical that browsers can provide a good enough native ‘look and feel’ in a way that can be authored in a platform independent way. I think web apps might eventually become more popular, but probably not in the near future as suggested by this report.