I have previously expressed the view that there are many more uses for mobile than end users consuming apps. One such area is Market Research. That is, using phones as a tool for gathering Market Research Data.
Carrie Robbins has just published her 2nd part of Mobilizing Market Research: Industry Insights on GreenBook.
There’s a comment that "Some interviewees compared the current stage of mobile methods to the emergence of online methods". It’s an interesting observation because there are many more early web ideas and innovations that have yet to be applied to mobile.