Lightspeed M-Commerce Report

lightspeedresearch.gifThere’s a very interesting and useful new free report on M-commerce conducted by Lightspeed Research for Figaro Digital. 

Here are the charts I think will be of most interest to developers…

 lightspeeditemspurchased.gif

Predictably, I suppose, the top things being bought are Apps. However, music, clothes and books score much higher than I would have anticipated. This suggests that it’s increasingly becoming viable to sell physical goods on mobile.

Following on from this, it seems that many people believe mobile is well suited for making purchases… 

lightspeedmobilesuitable.gif 

Finally, if you are wondering what payment method should be used for physical goods…

lightspeedpurchasemethod.gif
To be honest, I find some of these results surprising. I hadn’t realised the selling of physical goods was so strong on mobile. This means that there some new immediate opportunities in this area. There are many more insights to be found in the free full report