Research2Guidance has an interesting post breaking down the share of apps removed from app stores. In the case of Android 37% of apps have been deactivated since launch of the Android Market.
This got me questioning why developers might have removed their apps. Here are the main reasons why I think so many apps have been removed, some of which are not mutually exclusive…
- To erase feedback after things have been fixed or significantly improved, usually after a major upgrade.
- It’s impossible to go from free to paid. Again, a major upgrade causing it no longer to be free might trigger removal of an app.
- The author, especially of a free app of which there are so many on Android, didn’t realise the effort needed to support users and pulled the app.
- The app depended on a ‘free’ 3rd party server/data resources that no longer exists or resource quotas that were exceeded.
- The author of an app didn’t make money (or advertising revenue) they thought it would.
- The availability of new phones broke the app and the effort to update it just wasn’t worth it, especially for a free app.
- The app was only released for a short time to test ideas and markets.
- The app was only released for a particular time sensitive event.