Domino’s Case Study

dominospizza.pngDo you already sell online? Thinking of a mobile version but unsure of the return on investment? Take a look at Domino’s. Their iPhone app generated over £10 million (in the UK) last year. 13% of all digital sales come though a tablet or smartphone.

However, I found the quote about their new version for Windows Phone entertaining…

"With WP7 we see a great opportunity to get into the hands of loyal Nokia fans, who will be upgrading as WP7 launches"

I wonder who sold them that argument as I don’t think that many Nokia fans have moved to WP7.