Web for Discovery, App for Engagement

customerthink.pngThere’s a useful new infographic on mCommerce at customer think. It describes hot trends in mCommerce including common shopping related activities, mobile platforms, top shopping apps, types of sale and some stats on PayPal and eBay

It’s undeniable that mCommerce is getting big. However, should you go for an App or use the web? The UK’s Autotrader has another very recent infographic that gives some deeper information on just one Market: Automotive. It also describes how mobile is growing and how it is transforming how consumers go about buying items. On Apps and web, they conclude that the web provides quick access while apps keep users coming back…

I think this suggests you might want a two-sided strategy. A web site to attract people, directing them to your app that provides deeper end-user engagement.