Shared vs Private Location

mblox.pngLast week I posted about Teens and Mobile Data and concluded that their increased use of data has opened up new opportunities. Looking at the next age group up, a different report from mBlox shows that 89% of consumers aged 18-24 spend between 1 and 5 hours per day on their mobile device.

If you are creating a new app, the report reveals some interesting things that users will and won’t put up with. The conclusions of the report are best absorbed via a new infographic at Most of the insights from the report are obvious. However the following one is more involved…


This means that there’s scope for apps to distinguish, to the user, between using location just on the device and hence keeping it private vs sending it to a server. Blindly asking for permission to use location might not be enough.

Obviously, apps that rely on sending location to a server to filter returned data can’t do anything about this problem. However, other apps that, for example, just use location to show it on a map or use it to filter a data set on the device might gain more users (or lose less users) if they can tell the user their location isn’t being shared.