Financial Success of Mobile Apps

apppromo.pngApp Promo have a useful infographic based on their first annual developer survey last month. It shows how 59% of apps don’t generate enough revenue to break even on development costs.

apppromo59percent.png 

The infographic also gives lots more information on the truth behind the success of mobile apps. While the 59% of apps losing money might seem high, I think you also have to consider…
  • Many apps are free to promote something else and won’t create a profit in themselves.
  • An app can have a very long lifetime and might come into profit over a longer period.
  • Many apps end up being re-purposed or code re-used in other apps. It can be as much a learning experience and source of pivot for many people.
  • You can’t expect all apps to be successful and 41% successful could be viewed by some as being encouraging.