Financial Success of Mobile Apps

apppromo.pngApp Promo have a useful infographic based on their first annual developer survey last month. It shows how 59% of apps don’t generate enough revenue to break even on development costs.


The infographic also gives lots more information on the truth behind the success of mobile apps. While the 59% of apps losing money might seem high, I think you also have to consider…
  • Many apps are free to promote something else and won’t create a profit in themselves.
  • An app can have a very long lifetime and might come into profit over a longer period.
  • Many apps end up being re-purposed or code re-used in other apps. It can be as much a learning experience and source of pivot for many people.
  • You can’t expect all apps to be successful and 41% successful could be viewed by some as being encouraging.