Consumer Mobile OS Switcher Motivations

marketstrategies.pngThere’s a new thought-provoking article at MarketStrategies that’s based on a study of 1000 smartphone users asking them about their motivations for moving from/to iOS/Android.
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The article also has further numbers and charts on the benefits of brand families and overall consumer satisfaction. The most striking thing about all the numbers is that they are of a similar order of magnitude for both platforms. Apart from price, there seems to be very little to differentiate Android and iOS.