Android vs iOS Gaming

arbitron.pngI learnt about Arbitron last October when I met their UK Director. Arbitron Mobile is an on-device measurement app that sits in the background and records nearly every interaction a person has with their smartphone. It covers all the main operating systems (iOS, Android, and RIM). The App is downloaded by opt-in panelists recruited through email or SMS campaigns, for custom or syndicated projects. For example, the UK panel consists of 5000 users. Arbitron’s clients have access to consumers 24/7 context, behaviours and opinions.

Arbitron have a recent press release that looks into gaming in terms of time spent, popularity by platform and how often/long games are played on the various operating systems.

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Read Arbitron’s press release for more information on the top games by platform and for details on how iOS significantly beats Android for time spent gaming.