Android vs iOS Gaming

arbitron.pngI learnt about Arbitron last October when I met their UK Director. Arbitron Mobile is an on-device measurement app that sits in the background and records nearly every interaction a person has with their smartphone. It covers all the main operating systems (iOS, Android, and RIM). The App is downloaded by opt-in panelists recruited through email or SMS campaigns, for custom or syndicated projects. For example, the UK panel consists of 5000 users. Arbitron’s clients have access to consumers 24/7 context, behaviours and opinions.

Arbitron have a recent press release that looks into gaming in terms of time spent, popularity by platform and how often/long games are played on the various operating systems.

Read Arbitron’s press release for more information on the top games by platform and for details on how iOS significantly beats Android for time spent gaming.