Mobile in Store

google.gifGoogle has some new free research, conducted by M/A/R/C Research and the Google Shopper Marketing Agency Council, into the use of mobile when people shop in-store. The research covers topics such as pre-shopping, shopping categories, time spent in store, consumer needs, self help and how mobile sites are preferred over apps…

The report shows that retailers should be responding to the showrooming challenge and that mobile can be used to get customers to the  store and keep them there. For more ways to do this you might like to read my previous post on a report that goes into ways of implementing a mobile retail strategy.