Potential of Mobile Report

deloitte.pngIf you are considering creating a mobile app you should take a look at Deloitte’s new free report on "Beyond the hype: The true potential of mobile" (pdf). The report is based on research in the UK between 17 and 19 May 2013.

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There are statistics and charts on device ownership (also split by age group), what people do on their devices, apps vs online sites across use types, types of apps downloaded, personalisation, free vs paid apps, payments and ad funding.

The report calls for businesses to create a mobile strategy, to focus efforts and cover all touch-points, based on considering branding, utility and innovation.