App Privacy

truste.pngThere’s an interesting infographic at TRUSTe that depicts a recent survey into mobile privacy. People are more concerned about privacy than brand, screen size, device weight and size. They won’t download apps they don’t trust and are averse to sharing key information with apps. 47% won’t share any information with any apps, up from 39% in 2012.

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What does this means for app developers? With security agencies snooping on data and increasing mobile malware, what can developers do you to ensure their apps don’t get dropped due to privacy concerns. Here are some thoughts…

  • The first contact with your end user is usually the app store. Make sure you explain what information you collect and why.
  • Look professional so that people are more likely to trust you. This includes your app store listing and web site. Show contact information on your web site.
  • Think about having a privacy policy.
  • Avoid asking the user for lots of information upfront. If you can, design the app so they can use it in a ‘trial’ mode before they enter their data and use it for real. People need to understand what they are getting in return for giving up their data.
  • For some kinds of app might even be able to use privacy as a selling point. There are also lots of kinds of apps that people are looking for to help them with their privacy.