Sessions Across Devices

gfk.pngThe GfK blog has information on some research commissioned by Facebook on multi-device use across over 2000 people in the US and UK. Switching devices is common with more than 40% of people sometimes starting an activity and completing it on another device, usually to use a larger screen or to type easier.


The results of the study have implications for developers of types of apps that can be categorised as content creation rather than content consumption. Such apps need to quickly and easily sync/save the context so that sessions can be continued on another device. A great example of this is Gmail which happens to be one of the most-used apps mentioned in the study. Gmail automatically ‘saves as you go’ allowing drafts to be picked up and completed on another platform.