Mobile Only

comscore.gifcomScore has some interesting research into ‘mobile-only’ audiences. They say that companies are being lulled into a false sense of security in thinking everyone is accessing content from both desktop and mobile, However, their research shows that mobile-only audiences not only exist but are growing and will surpass those on the desktop.

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The research also shows that mobile-only consumers are not just the young tech-savvy consumers you might expect but instead include a wide range of ages. The research was aimed at brands, (media) agencies and advertisers. However, I believe this has some profound implications for mobile developers. It means that we have reached a point where it’s becoming viable to create new products and service that are only accessible via mobile. As mobile-only takes hold, multi-screen might become less important.