The research also shows that mobile-only consumers are not just the young tech-savvy consumers you might expect but instead include a wide range of ages. The research was aimed at brands, (media) agencies and advertisers. However, I believe this has some profound implications for mobile developers. It means that we have reached a point where it’s becoming viable to create new products and service that are only accessible via mobile. As mobile-only takes hold, multi-screen might become less important.