App Marketing and Engagement

theafternoonclub.pngYodel mobile has an ‘Afternoon Club’ for clients where they recently discussed ‘The journey to app engagement’. The main conclusion was the importance of going beyond the download in terms of measurement. Tips included making your app useful, keeping your app updated, capturing data in your app, adding mobile to all your marketing activities and PRing your app.

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Here are some further thoughts from my past posts…

Also take a look at insights from a past Mobile Monday London event on Mobile Marketing where the same message was that user retention is as important, if not more important, than user acquisition.