Strategy Analytics Tablet Shipments

strategyanalystics.gifStrategy Analytics have published new research for global tablet shipments in Q1 2014. Total shipments reached 57.6 million devices with Android taking 66 percent share and Apple 28 percent.

strategyanalyticstabletsq12014.png 

[If you are wondering, the black cell should read 19.5 – not sure why it’s black on the Strategy Analytics site]

What’s more interesting than the Android/iOS shares is the fact that year on year growth has slowed from 83% to 19%. Extrapolating up the shipments for 2014 gives an order of magnitude of 200 million devices. Maybe tablet sales are plateauing at around the same order of magnitude as PC sales? In this case, tablets will never achieve anywhere near the number of shipments that smartphones (about 10x as much) have achieved.