- Handset fragmentation is increasing
- Smaller brands are gaining traction
- Established downbeat brands such as Sony and Motorola are seeing a resurgence
- Huawei and Wiko are seeing huge growth
"OS shares across Europe have stabilised with Android holding its position as the number one operating system in Europe, with a 72.4% share of the market. It is followed by Apple with a 17.5% share, while in third place; Windows’ European market share stands at 8.4%"
What does this mean for developers? We need to be vigilant as to what devices are becoming popular and change our basket of test devices accordingly.