Choosing Analytics Tools

openxcell.pngOpenxcell has a useful new article on Analytics tools. They classify analytics as being used for a range of purposes…
  • Advertising and Marketing Analytics
  • Cross-platform Comparison Analytics
  • In-App Analytics and Behavioral Analytics
  • Performance Analytics
  • Visitor Analytics
  • Visual Analytics

… and then go on to list the 40 best mobile analytics tools.

However, how do you choose the best tool for your specific circumstances? Here are what I think are some considerations…

  • Functionality – does the tool do what you need?
  • Data protection – Does the tool ‘leak’ information you or your users might not want sharing?
  • Security – How secure is their API? Might it introduce vulnerabilities? Does this matter? (it depends on your kind of app)
  • Usability – How useful is the web UI?
  • Cost – How much does it cost now and in the future for your anticipated user base?
  • Survivorship – Will the company be around as long as your app? What happens if the company were to close or get taken over? Who owns the data?