App User Retention iOS vs Android

openxcell.pngOpenxcell has a useful article on mobile app user retention. That is, the number of users who continue to use an app. They describe how gamification, rewarding users and giving them a sense of achievement can make apps more compelling and improve retention.

While retention rates were similar across Android and iOS last year, 2014 has seen Android surpass iOS…

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Openxcell doesn’t provide any explanation why retention is so much better on Android. I doubt it’s because Android developers are better at retention. I suspect it’s to do with the difference in the types of apps across iOS and Android.

Openxcell also provides a list of analytics tools that can be used to measure app retention.