Apple Pay Limitations

apple.gifThere’s an interesting article on USA Today Money quoting a UBS report explaining problems with Apple Pay that will limit its dominance…
  • Onerous fees charged by Apple
  • Inferior technology
  • Little incentive for merchants to adopt Apple Pay-compatible devices

More reasons then, why Apple should open up NFC before interested parties develop alternative solutions.

Looking wider, this provides learnings for any new venture. Are the fees you expect to charge reasonable in the current (and future market), can people easily circumvent your solution using other technologies and are you expecting too much of third parties to change/update their systems in order to be part of your solution? I suppose it’s really about having an old fashioned business model which is one of the stages of my primer.