Mobile Retail Behaviour is Changing

gfk.gifGfK has new research into mobile consumer behaviour showing double-digit point changes in metrics that measure where and how people are shopping.

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Gfk says that companies should “build out an up-to-date and nuanced shopper insights platform” to provide insights, without which brands will be in a ‘hit-or-miss’ mode in execution. This dovetails well with my Does OS Market Share Matter post where I encouraged analysis of users on a project-by-project or case-by-case basis.