This is good news for developers as, in time, it will reduce the number of devices that don’t have Google Play Services. Google Play Services is becoming more and more important to developers as components get unbundled from the OS into Play Services and the Play Store.
It seems Android One will be more successful than I expected. I was sceptical. Getting ‘low cost’ OEMs to use Android One is being driven by the availability of low cost reference designs from Qualcomm and MediaTek. In the distant past we saw similar efforts by Symbian and Microsoft meet with only partial success. This time it seems Google has the momentum to see this strategy through.