State of Mobile Commerce

criteo.pngCriteo has some new analysis "State of Mobile Commerce Q4 2014", covering over $130 billion of annual sales across more than 3,000 online retailers globally. There are lots of insights and the research upends many assumptions.

Consumers are buying on mobile. Smartphones have overtaken tablets and the average order value is reaching desktop level. Criteo say "It’s now important to reach Android shoppers"

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If you are using apps to sell something real then you can’t ignore mobile and you can’t ignore Android.