Smartphone Shipments Cause Mobilegeddon

idc.gifIDC have some new research that shows how smartphone shipments are already much larger than for desktops and laptops and how the difference is likely to become even larger in the near future.

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Expect more and more companies to develop for mobile first. It also explains Google’s “Mobilegeddon” changes coming April 21 when Google will have a great search engine result shuffle based on mobile-friendliness. However, the end goal for Google is probably to be able to target mobile and non-mobile ads more effectively.