iOS Taking Market Share From Android

kantarKantar has some new research for Q1 2015 showing that Android switchers are driving iOS sales growth in Great Britain, Germany, France, Italy, and Spain. iOS share has increased by 1.8% to 20.3% since last year. Meanwhile, in the U.S., iOS reached a market share of 36.5% and Android 58.1%. iOS growth is mainly being driven by phablet sales.