iOS vs Android Conversion Rates and Revenue per Session Converging

moovwebMoovweb has an informative article on how iOS vs Android conversion rates and revenue per session are converging. iOS used to convert at significantly higher rates and have a higher average spend but the differences are now starting to be much less significant…

“The difference in e-commerce conversion rates between Android and iOS decreased by 75% year-over-year in Q1. The Android-iOS conversion rate gap is now a mere 5%.”

iosvsandroidconversionratesThe difference in revenue per session is now only 9%, down from 15% a year ago.