App Enterprise Challenges

mobileworldliveThe GSMA has a new article based on an Accenture survey of 2,000 executives in nine industries and 15 countries. While 87% think that apps are vital to business, only about half of them are using apps for productivity, sales channels or customer service.


Security, performance and integration are seen as major concerns. However, those companies holding off mobile development should take note of Accenture’s finding of a “correlation between a company’s profitability (relative to competitors in its industry) and its approach to, and perspectives on, mobile apps”.