App Enterprise Challenges

mobileworldliveThe GSMA has a new article based on an Accenture survey of 2,000 executives in nine industries and 15 countries. While 87% think that apps are vital to business, only about half of them are using apps for productivity, sales channels or customer service.

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Security, performance and integration are seen as major concerns. However, those companies holding off mobile development should take note of Accenture’s finding of a “correlation between a company’s profitability (relative to competitors in its industry) and its approach to, and perspectives on, mobile apps”.