Security As a Differentiator

blackberryEngadget posted an interesting article today on ‘BlackBerry reveals the lengths it went to make Android Secure’. This is after BlackBerry CEO John Chen previously revealed that BlackBerry could quit the handset business next year if it doesn’t sell enough handsets.

With the new Android Priv device, BlackBerry is trying to use its reputation as a secure device vendor to differentiate itself from the very many other Android vendors.
Security researchers will, no doubt, be eager to test the security claims and hence it remains to be seen if BlackBerry championing a secure Android handset is a wise or foolish endeavour.

This got me thinking about security as a differentiator. This might equally be applied to apps as well as handsets. Consumers are becoming ever wiser to privacy and security concerns and in the right circumstances this might be able to be used to tip the balance in favour of the app you are creating. However, as with BlackBerry (and indeed Snapchat), it really depends on how secure your solution really is.