Screen Empty State Content

techcrunchLast June I wrote about initial screen empty states, their influence on users’ decisions to re-use or abandon an app and gave some alternative implementation options. However, while it’s ok to have an implementation startegy it doesn’t help if you don’t know exactly what you are going to to display instead.

Benjamin Brandall has a recent article on TechCrunch where he considers what might be placed in those empty state screens. I recommend you read the article to learn how to inject emotion, incentives and positivity as well as use the empty state opportunity to promote the benefits of using the app.