UCL App Lab

uclI have previously written about how many apps an organisation should have, the situation of a brand creating many apps and the problems of an organisation having multiple app publishers.

Today, I came across UCL’s App Lab which uses a private app store to help build a focussed audience and solve the problem of poor discoverability on the public stores. I am not a great fan of 3rd party app stores but their use, in this kind of scenario, seems to make sense.