I previously wrote how, for in-app purchases, 1.14% of paying customers generate 30% of the sales. A relatively small number of customers are the loyal ones.
Today I came across an announcement for AppStretch that takes advantage of your most loyal customers. AppStretch says fans will pay a lot for a great feature, improvement or just to support the developer. I guess AppStretch are right and developers are actually under-charging the worth of in-app purchased new features for the top loyal users.
AppStretch will crowdsource feature ideas for apps and provide a better mechanism for monetising the process. It’s coming in Q1 2016 but you can sign up now.
Remember, it’s not just about money. This process might also help refine and improve your app in the right direction.