Smartphones, IoT and Consumer Interest

accentureAccenture have report Igniting Growth in Consumer Technology (PDF) that covers how smartphone sales growth is coming to an end and how IoT devices are not filling the gap.


Price is the top barrier to purchasing IoT devices while security comes next when it comes to people’s concerns. People are also finding IoT devices difficult to use.

Accenture provide some suggestions to help prevent stalling of consumer interest. These include improving consumer experience, building security/trust and leveraging IoT to create new types of solutions. Ecosystems are partnering are ways to enable growth.