App Security as a Competitive Advantage

arxanAraxan has a new free 5th Annual State of Application Security Report (pdf) where they surveyed consumer attitudes to security and analysed the most popular mobile
health and mobile finance apps for security vulnerabilities.


82% of app users would change providers if apps offered by similar providers were more secure. At the moment, 50% of organisations allocate no budget for mobile app security. If you are in an organisation that ignores app security you have the opportunity to make security a competitive advantage. It’s possible to use security to attract and retain customers.