Winners and Losers in the Global App Economy

cariboudigitalCaribou Digital has new free research on the Winners and Losers in the Global App Economy (pdf). The report looks into who is making apps, who is making the money and in what markets by examining the top ranked apps across 37 national markets.

flowofapptrade

While the Internet and the app stores might appear to provide a level playing field for app developers, the report shows that app development and consumption is skewed towards the largest and richest economies. 95% of the estimated industry value is being captured by just the top 10 producing countries. The 19 lower-income countries earn an estimated 1% of global app economy revenues.

One of the main problems is that Google prohibits developers in many low-income countries from selling on the Play Store. It’s also more difficult than you might expect to successfully design and develop products for foreign consumers and markets.

top10countriesformobiledevelopers

It’s interesting that my home country, the United Kingdom ranks third in the World for developers producing the top apps. However, not all of the talent here is home grown. I have been aware for some time that an increasing number of people have moved to the UK or are trying to move to the UK to do app development.