Cross-device Optimisation

netmagazoneThis month’s net magazine (May issue to be exact) has a great article on 15 tips for cross-device optimisation. Craig Sullivan gives some rules to remember when testing cross platform.

Four insights of particular use for mobile developers…

  • Track people, not devices. Many people use their phone to find items to buy and complete the purchase on the desktop or laptop where it’s easier to checkout. Use tools such as Google Analytics user view to track the user rather than the device to gain a better appreciation of whether leads are coming via mobile or desktop.
  • Don’t ignore the wider context. Think about varying the functionality depending on the context. Craig gives the example of an airline app where what the user needs might be very different 48 hours before a flight than it is when it’s used at the gate.
  • Don’t assume everyone uses iPhones. Avoid concentrating on what happens to be your personal device. Look to user base numbers and ideally recent domain specific metrics.
  • Segment testing by device class. Different devices might look very different and might need different testing.