Retail Equation

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Carriers Killing Mobile Innovation + Mobile Phones no longer used for calls = 28% of UK Mobile Phone Shops are in Danger

Mobile phone retailers are in a tight position. Tariffs from network operators are all about included voice minutes and texts instead of promised 3G services. Consequently, all they have to compete on is price.

Imagine a world where tariffs are based on things the user could do (email, voice, instant messaging, GPS mapping and directions, ebay, YouTube, football scores…). Imagine a retail store where these things can be demonstrated and sold to customers.