Mobile Platforms as Business Tools

Vision Mobile’s latest State of the Developer Nation Q3 2016 report is worth reading. It contains insights generated from 16,500+ developers, from 150 countries across mobile, desktop, cloud, IoT, augmented and virtual reality.

Of interest to mobile developers is that 47% of professional developers now consider Android their primary platform (vs 31% for iOS). Vision mobile says there have been a move away from monetisation via paid downloads, in app purchasing and advertising to apps that are business enablers. They also say there’s a shortage of talent familiar with Apple platforms to fill professional roles.

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My personal view is that the huge Android market share has created pressure on iOS wielding (and hence Android averse) CEOs to take it more seriously. For every iOS-only app there has been the weight of Android end-users asking “Where’s the Android app?”. At last, mobile platforms are being considered as business tools rather than regions.