MobiForge is reporting that 68% of digital media time is now spent on mobile devices. 50% of digital media time is dedicated to using mobile apps.
As the article says, this is leading to the situation where the smartphone experience might be considered the first and primary platform. However, conversion rates are lower on mobile (3.89% desktop vs 1.43% mobile) which means we have to think harder how to retain mobile users.
I believe the poorer conversion rate is partly due to the smaller screens and shorter attention spans on mobile. While there’s little that can be done about this, we can add and promote features that allow users to save or share things for later when they are viewing on larger screens or have more time.