Being Found and Discovered

Google has a useful new post on Tips to be better found and discovered on Google Play that is just as applicable to iOS as it is to Android.

The main themes are building for quality, requesting only permissions that are needed and listening to users. If you think about it, contrary to the title of the Google post, these have less to do about being found and discovered and more about retention. For all but the largest of companies, being found and discovered on the app stores usually only comes through marketing and PR activities.