The Keys To Mobile Growth

Flurry has a useful new post by Toby Vogels on the keys to mobile growth. The article emphasises the importance of metrics, minimising churn and personalisation.

For further insights you might like to read my posts on metrics and retention.

One aspect I hadn’t previously come across is to not bombard the user with excessive onboarding:

“Activate first, educate later. This may seem obvious, however, John Egan from Pinterest explained that many apps focus too much on user education in the onboarding process.”