“IDC doesn’t expect much change throughout the forecast with Android accounting for roughly 85% of smartphone shipments and Apple making up the rest.”
Despite the growth rates being low, remember these are growth rates, not shipments. A very large number of new smartphones are now being shipped every year.
What does this mean for mobile development? Dual Android/iOS app implementations will continue to be common. However, there’s a thought provoking press release at Mobile World Live (the press arm of the GSMA), where it’s suggested that consumers are tired of apps and bots might rule. I think the key word here is ‘consumers’ in that there’s currently too much emphasis on mobile and retail marketing. People are tired of retail marketing apps. Instead they want apps that do real stuff. Bots are part of this in that they can be used to more easily get things done. In the future, getting things done will increasingly involve VR, IoT, big data as well as bots. All these will need apps to implement the UI/visualisation parts. Mobile will become more of a tool rather than a retail marketing conduit.