Perpetual Beta

On the Nokia Beta Labs blog there’s an interesting post and discussion on the meaning of ‘beta’. Many people accept that in the web world ‘beta’ now means the product or service will work as expected and continually evolve. However, it’s my experience that many ‘mass market’ users will actively avoid trying an installable mobile application if it is beta. The corollary of this that if you wish a large number of people to try your working downloadable application, then don’t mark it as ‘beta’.