Juniper’s recent press release predicts strong growth of smartphones due to application stores driving demand.
I actually find the application store success story intriguing and surprising. Since the 1990s, companies tried application stores of varying functionality and none were particularly successful. So why was the iPhone application store so successful?
I guess it is a combination of…
- Desirable device
- Discoverability (‘in your face’ on the phone)
- Promotion (on television)
- A tight link to billing (via iTunes)
- Expectation to consume content (via iTunes)
- Low prices (usually $1)
It will be interesting to compare how well the competition (BlackBerry, Windows Mobile, Nokia, Android) do without some of these factors.