iPhone App Store Top Applications

comscore.gifCoincidentally, while writing the previous post, Comscore has released their Apple App Store Report.

The following table lists the ‘all time’, cumulative installed base…

comscoreappleappstore.gif

Here are some findings…

  • Unknown brands can attract a higher penetration than apps for larger and more established brands
  • The number of app users is growing nearly ten percent each month
  • 12 out of the 25 most popular mobile apps were games
  • Some of the top gaming apps reach even more people than the most popular social networking apps
For further demographic and online behavioural profile of Apple app users please see the ComScore press release and report.

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